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California Privacy Rights (CCPA/CPRA)

Last Updated: 2026-02-21

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information. This page explains those rights and how to exercise them.

Categories of Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information:

CategoryExamplesCollected
IdentifiersName, email, IP address, account IDYes
Contact InformationAddress, phone number, emailYes
Commercial InformationPurchase history, subscription detailsYes
Internet ActivityBrowsing history, search queries, interactionsYes
Geolocation DataApproximate location from IP addressYes
Professional InformationBusiness name, job title (for business listings)Yes
InferencesPreferences, interests based on activityYes
Sensitive Personal InformationAccount credentials, precise geolocationLimited

How We Use Your Information

We use personal information for the following business purposes:

  • Providing our business directory services
  • Processing business listings and claims
  • Facilitating user reviews and ratings
  • Communicating with you about your account
  • Processing payments and subscriptions
  • Analyzing and improving our services
  • Preventing fraud and ensuring security
  • Complying with legal obligations

Sale and Sharing of Personal Information

We do not sell your personal information as "sale" is traditionally understood.

However, under the CPRA, certain data sharing activities may constitute "sharing" for cross-context behavioral advertising purposes. These may include sharing data with analytics providers or advertising partners. You have the right to opt out of this sharing.

Do Not Sell or Share My Personal Information

You can opt out of the sale or sharing of your personal information by:

Your California Privacy Rights

As a California resident, you have the following rights:

Right to Know

You can request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purpose for collecting it, and the categories of third parties with whom we share it.

Right to Delete

You can request that we delete personal information we have collected from you, subject to certain exceptions (such as completing a transaction, detecting security incidents, or complying with legal obligations).

Right to Correct

You can request that we correct inaccurate personal information we maintain about you.

Right to Opt-Out of Sale/Sharing

You can direct us not to sell or share your personal information for cross-context behavioral advertising.

Right to Limit Sensitive Personal Information

You can request that we limit the use of sensitive personal information to what is necessary for providing our services.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not:

  • Deny you goods or services
  • Charge you different prices or rates
  • Provide you a different level or quality of service
  • Suggest that you may receive a different price or level of service

How to Exercise Your Rights

To exercise your California privacy rights, you can:

Verification Process

To protect your privacy, we will verify your identity before responding to your request. We may ask you to:

  • Confirm your email address
  • Provide information that matches our records
  • Submit additional documentation for high-risk requests

Authorized Agents

You may designate an authorized agent to make a request on your behalf. The agent must provide:

  • Written permission signed by you
  • Proof of agent's identity
  • We may also contact you directly to verify the request

Response Timeline

We will respond to your request within 45 days. If we need more time (up to 90 days total), we will notify you of the reason and extension period in writing.

Retention of Personal Information

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary based on the context and our legal obligations.

Contact Us

If you have questions about this notice or our privacy practices, please contact us:

Local Prosperity Project

Privacy Team

Email: privacy@localprosperityproject.com

Changes to This Notice

We may update this California Privacy Notice from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this notice periodically.